现在电器的质量、功能同质化越来越严重,一家有的技术别家很快就都有了,工厂也大多以采购零部件组装为主,产品和产品之间的差距已经越来越小了。
如果质量特别差,在这个竞争这么激烈的市场上自然就被淘汰了,海尔电视现在基本已经排到第二线的龙头了,逆市增长说明产品还是有竞争力的,你说他不堪我是不信的,可能是有对手抹黑吧。其实现在各家都在推智能电视,智能电视出现的时间又不长,各家遇到的问题也都挺多的,开机慢,广告多,偶尔进不去系统这算是智能电视的通病,但是大部分只买了一台电视,所以觉得有问题了,其实呢,整个行业都这样,这也算是正常现象。说回到海尔电视,逆市增长也确实是因为有亮点,比如他们家独有的4K资源,因为跟阿里合作,所以阿里有的资源海尔都能用,4K资源也特别的多,这算是一个优势;另外就是幼教功能,这个可能是未来电视的发展趋势,因为看电视的大部分是孩子跟老人,教育是大家绕不过去的话题,海尔抓住了这个点我觉得挺牛的;
另外一个比较有特色的就是模块化,一台高端的电视动辄就上万,但是按照现在软件发展的速度,不用两年就会卡了,花个三五百换个模块就能享受最新的科技发展成果,这个创意挺人性化的。
Nowadays, the quality and function of electrical appliances are becoming more and more homogeneous. The technology that one company has is soon available in other companies. Most factories mainly purchase parts and assemble them. The gap between products has become smaller and smaller.
If the quality is particularly poor, it will naturally be eliminated in this fiercely competitive market. Haier TV is now basically ranked as the leader of the second line. The growth against the market shows that the product is still competitive. I don’t believe that it is unbearable. It may be that there are competitors who smear it. In fact, all companies are now promoting smart TVs. Smart TVs have not been around for a long time, and all companies have encountered many problems. Slow startup, many advertisements, and occasional inability to enter the system are common problems of smart TVs. However, most people only bought one TV, so they think there is a problem. In fact, the whole industry is like this, which is also a normal phenomenon. Back to Haier TV, the growth against the market is indeed due to its highlights, such as their unique 4K resources. Because of the cooperation with Alibaba, Haier can use all the resources of Alibaba, and there are a lot of 4K resources, which is an advantage; the other is the early childhood education function, which may be the development trend of TV in the future, because most of the people who watch TV are children and the elderly, and education is a topic that everyone cannot avoid. I think Haier has grasped this point and I think it is great;
Another distinctive feature is modularization. A high-end TV can easily cost tens of thousands, but at the current speed of software development, it will get stuck in less than two years. Spending three to five hundred to replace a module can enjoy the latest scientific and technological development results. This idea is quite humane.