我本身是一个野生网店设计师,做这行有几年时间了,很多时候做的都是各大电商平台的网店设计,偶尔也会做阿里巴巴的店铺装修。
我感觉两者来说,还是有一定的区别,以下是我的一些个人经验,希望对你有用。
1:阿里巴巴是To B的批发人群
网店一般是零售,阿里巴巴则都是大宗的批发业务,面对的人群完全不一样,所以在设计上面也有区别。
产品设计上面,批发人群注重的是价格、品牌实力、是否工厂等这些信息,在设计方面并不要求做的跟C端的设计一样高大上,要的是让批发人群有大宗采购的兴趣。
2:结合C端的设计与服务
很多时候,阿里巴巴的人群都会开有网店,所以在做阿里巴巴的店铺装修的时候,要在设计中,能表现出对C端的设计支持,或是服务支持。
这有点类似做C端设计的时候,跟运营客服的协作设计,阿里巴巴也是一样的,在做设计前,要跟运营协作,如何最大程度的吸引点击和转化。
有些时候店铺的装修能起到加分,但更多的要和运营结合,在运营的基础上更好的做设计引流,才能把阿里巴巴店铺装修好。
I am a wild online store designer. I have been doing this business for several years. Most of the time, I design online stores for major e-commerce platforms, and occasionally I decorate Alibaba stores.
I feel that there are still some differences between the two. The following are some of my personal experiences. I hope they are useful to you.
1: Alibaba is a wholesale group for B
Online stores are generally retail, while Alibaba is a bulk wholesale business. The groups they face are completely different, so there are also differences in design.
In terms of product design, wholesale groups focus on information such as price, brand strength, and whether it is a factory. In terms of design, it is not required to be as high-end as the design of the C-end. What is needed is to make wholesale groups interested in bulk purchases.
2: Combine the design and service of the C-end
Many times, Alibaba people will open online stores, so when decorating Alibaba stores, you must be able to show design support or service support for the C-end in the design.
This is a bit like the collaborative design with the operation customer service when doing C-end design. Alibaba is the same. Before doing the design, you need to collaborate with the operation to maximize the clicks and conversions.
Sometimes the decoration of the store can add points, but more often it needs to be combined with the operation. Only by doing a better design and attracting traffic on the basis of the operation can the Alibaba store be decorated well.
First of all, you need to make a plan for the store as a whole. What do you need to decorate? What products do you want to show? Alibaba decoration likes to show some factory environments. That is the strength of the manufacturer. Finally, it is up to the art designer to design the needs.
When decorating a store, whether it is Alibaba's store or C store, try to let someone with some decoration experience do it.
Decoration not only requires some art skills, but also requires knowing how to decorate, and the main thing is to have ideas for decoration.
Lingmao e-commerce will answer for you.
In fact, this is no different from the usual ones. It mainly depends on your own hobbies! ! Photos are very important. After all, taking photos is cheating, you know~~ Also, photos are very important. The key is to know how to beautify, various expressions on the signboard, etc. I really think that there can be no more than that, but Alibaba is basically a company, so there is no need to decorate so gorgeously. As long as you have strength, price advantage, quality assurance and credibility. That's enough for you. So, the final summary is that it should be dazzling and eye-catching, and it should also be able to highlight the theme so that customers can see it at a glance~~ This is the key point of decoration on Alibaba. Of course, I also think you can consider finding someone to help you with the art design. This kind of money cannot be saved. After all, people also want to see your appearance! ! Buy online templates directly