1. Market entry analysis. Before entering Alibaba, sellers need to clearly know why they want to do Alibaba instead of Amazon, eBay and other platforms; what we can get on Alibaba; what kind of people will come to Alibaba to browse our stores.

2. Understand the characteristics and rules of Alibaba sites. Watch more videos (merchant learning and foreign trade college) have a lot of rich experience of big sellers. You can master some small skills faster by watching videos; if you encounter different problems, you can also consult Alibaba customer service.

3. Join some cross-border e-commerce circles. The cross-border e-commerce industry changes very quickly. Sellers need to join more cross-border e-commerce circles, so that the information channels for understanding this industry and this platform will be broadened, which is quite helpful for novices.

4. Crowd analysis. Conduct an analysis of our store customers, including gender, age, income, position, education, hobbies, equipment used (computer or mobile phone), etc. The purpose of analyzing customers is to tap more potential customers, as well as which platforms we should promote on and in what form.

5. Alibaba operation.

(1) Find out the relevant keywords of the industry according to the products of the store.

Newly opened platforms: You can find more keywords through popular search terms, Alibaba search box, P4P tools, peer keywords, etc.;

For those who already have a platform: You can accumulate keywords through traffic words, product word sources, P4P click words, and customer common search words in visitor marketing;

(2) Release products according to keywords

Before releasing products, prepare the necessary materials, such as text descriptions, product pictures, product videos, etc. to release products, decorate the store, and set the URL;

Release good products and use P4P, window displays, top exhibitions

(3) Reply to customers at any time. If you are in front of the computer, you must reply in time. If you go home, you must log in to the Ali seller on your mobile phone and reply to customers at any time.

(4) Try to use credit insurance to accumulate online transaction data, which can stabilize the ranking and bring more traffic to the store. The key is to make it easier to improve customer conversion.

(5) Every day, every week, and every month on the third day, you must timely count the daily and weekly data, analyze the data, and optimize and increase it according to the existing problems.

Alibaba is a B2B platform with an average of more than two million visits per person. It is not a simple matter to do well on Alibaba's cross-border e-commerce platform. Sellers need to make a clear analysis of themselves and the platform in the early stage of entry, and then operate in the later stage. Taking this as an example, sellers can also make a plan based on the cross-border e-commerce platform they are planning to deploy.