Alibaba launched the short video editing software "Qinpai".

According to reports, Alibaba recently launched a short video creation APP "Qinpai" for Taobao merchants. Qinpai integrates all the functions required for merchants to operate short videos, providing merchants with one-stop short video shooting and editing services.

Qinpai has four major modules: homepage, follow me, hot-cut and personal center, among which "follow me" and "hot-cut" are the core. The homepage mainly introduces the tutorial and lists some high-quality videos made by Taobao merchants as reference. "Follow me" provides video disassembly to help merchants learn the complete video creation process. "Hot-cut" allows merchants to quickly edit and create short video content by providing rich templates.

Next, Qinpai will also launch the "quick delivery" function, which can deliver the shot videos to Taobao with one click, and return data for merchants to refer to.

In addition, Taobao has recently launched the "Taobao New Content Center" function and grayscale tested the new product "Guangguang", which displays content in the form of pictures, texts or videos, similar to good product recommendations. This will further enrich Taobao's short video content. And Qinpai will be a powerful assistant for Taobao merchants to create short videos.