To open a store on Alibaba, the steps are as follows:

Online store opening process

The first step is not to start online, but in your mind.

You need to think about what kind of store you want to open. In this regard, opening an online store is no different from a traditional store. Finding a good market and having your own products competitive are the cornerstones of success.

The second step is to choose a store opening platform or website.

You need to choose a website that provides a personal store platform and register as a user. This step is very important.

Alibaba platform process:

1. Pay 3688 a year to the official website

2. Scan the individual's business license and the legal person's ID card and personal real-name authentication Alipay

3. Review within 7 working days after the official website information is submitted.

The third step is to apply to the website to open a store.

You need to fill in the categories of goods provided by your store in detail. For example, if you sell fashion watches, you should classify them in the category of "Watches" in "Jewelry, Watches, Glasses" so that your target users can find you accurately. Then you need to give your store a striking name. Which store the netizen clicks on in the list depends more on whether the name is attractive. Some online stores display personal information, which should be filled in truthfully to increase trust.

The fourth step is to purchase goods.

You can purchase goods from channels and platforms that you are familiar with. Controlling costs and purchasing goods at low prices are the key.

The fifth step is to log in to the product.

You need to fill in the name, origin, location, nature, appearance, quantity, transaction method, transaction time limit and other information of each product on the website, preferably with pictures of the product. The name should be as comprehensive as possible and highlight the advantages, because when others search for this type of product, only the name will be displayed on the list. In order to increase the attractiveness, the quality of the pictures should be as good as possible, and the description should be as detailed as possible. If you need to mail it, it is best to state who is responsible for the postage.

Another very important thing when logging in is to set the price. Usually the website will provide items such as starting price, reserve price, and fixed price for the seller to set. Suppose the seller wants to sell a piece of clothing with a purchase price of 100 yuan and plans to sell it for 150 yuan. If it is a traditional store owner, just mark the price of 150 yuan first. If it doesn't sell, then lower the price a little bit. However, online bidding is different. The seller must first set a starting price, and the buyer will bid upwards from then on. The lower the starting price, the more it will attract buyers' interest. Some sellers set a starting price of 1 yuan, which is a good way to attract attention.

However, if the starting price is too low, there is a risk that the final transaction price will be too low, so the seller is better to set a reserve price at the same time, for example, set a reserve price of 105 yuan to ensure that the goods will not be sold below cost. Another disadvantage of a starting price that is too low is that it may imply that you are willing to sell the product at a very low price, thereby causing the bidding to hover at a very low price. If the seller feels that it takes too long to wait for the auction to end, he can set a fixed price. Once a buyer is willing to pay this price, the product will be sold immediately. The disadvantage is that if several buyers are interested, it is impossible to raise the price. Sellers should use these settings according to their specific circumstances.

Step 6: Marketing and promotion.

In order to increase the popularity of your store, you should carry out marketing and promotion appropriately in the early stage of opening a store, but it is not enough to be limited to the Internet. You should promote it through multiple channels online and offline. For example, you can place the "Popular Product Recommendation" position on the page with high traffic on the purchase website, bold the product names on the product classification list, and add pictures to attract attention. You can also use free advertising, such as exchanging links with other stores and websites.

Step 7: Service during the sale

When deciding whether to buy, customers may need a lot of information that you have not provided. They will ask online at any time, and you should respond promptly and patiently. However, it should be noted that many websites prohibit buyers and sellers from providing any personal contact information online, such as mailboxes, telephone numbers, etc., in order to prevent sellers from conducting private transactions to evade transaction fees. Otherwise, they will be punished.

Step 8, Transaction

After the transaction is completed, the website will notify the contact information of both parties and conduct the transaction according to the agreed method. You can choose to meet in person or trade by remittance or mail, but you should do it as soon as possible to avoid the other party doubting your credit. Whether to provide other after-sales services also depends on the prior agreement between the two parties.

Step 9, Evaluation or Complaint

Credit is a very important factor in online transactions. In order to jointly build a credit environment, if the transaction is satisfactory, it is best to give the other party a good review and obtain the other party's good review through good service. If the transaction fails, you should give a bad review or complain to the website to reduce losses and warn others. If the other party complains, it should be handled as soon as possible to avoid leaving a stain on your credit.

Step 10: After-sales service

Needless to say, perfect and thoughtful after-sales service is a very important bargaining chip for a business to remain enduring. Keep in touch with customers and do a good job of customer management.