阿里巴巴:我国第一大B2B平台,主要针对的客户群是企业、政府。
天猫:属于B2C平台,属于企业与消费者之间的交易平台,所以对于天猫平台本身来说客户群体也是企业。
淘宝:属于C2C平台,对于淘宝平台本身,客户群体是个人。
不过,现在淘宝也有很多的淘宝C店,也就是企业店铺,但总的来说还是个人居多。
阿里巴巴,天猫、淘宝都是阿里巴巴集团旗下的三大平台,基本上涵盖了所有的消费群体。阿里巴巴集团经营多项业务,另外也从关联公司的业务和服务中取得经营商业生态系统上的支援。
业务和关联公司的业务包括:淘宝网、天猫、聚划算、全球速卖通、阿里巴巴国际交易市场、1688、阿里妈妈、阿里云、蚂蚁金服、菜鸟网络等。
2014年9月19日,阿里巴巴集团在纽约证券交易所正式挂牌上市,股票代码“BABA”,创始人和董事局主席为马云。
Alibaba: my country's largest B2B platform, mainly targeting enterprises and governments.
Tmall: It is a B2C platform, a trading platform between enterprises and consumers, so the customer group for the Tmall platform itself is also enterprises.
Taobao: It is a C2C platform, and the customer group for the Taobao platform itself is individuals.
However, there are many Taobao C stores, that is, corporate stores, but generally speaking, individuals are the majority.
Alibaba, Tmall and Taobao are the three major platforms under the Alibaba Group, basically covering all consumer groups. Alibaba Group operates multiple businesses, and also obtains support from the businesses and services of its affiliated companies in operating the business ecosystem.
The businesses and businesses of its affiliated companies include: Taobao, Tmall, Juhuasuan, AliExpress, Alibaba International Trading Market, 1688, Alimama, Alibaba Cloud, Ant Financial, Cainiao Network, etc.
On September 19, 2014, Alibaba Group was officially listed on the New York Stock Exchange with the stock code "BABA". Its founder and chairman of the board is Jack Ma.
Alibaba's market positioning is to provide merchants with discount promotion opportunities in the form of discounts, while also attracting consumers to make large-scale centralized purchases.
Market positioning is mainly to provide customers with a clear consumption concept.
Market positioning is the position of enterprises and products in the target market.
Positioning is to provide a platform for both parties to make profits.