Technology companies such as Tencent, ByteDance, and Alibaba have strong personal IPs. Because these companies have powerful platform resources and user groups, they can make personal IPs more easily known to the public through recommendation algorithms and media exposure, and at the same time they will be able to get better support in terms of economy and market. In addition, these companies usually professionally build the management and operation of personal IPs to enhance the influence of IPs. Some other industries also have strong personal IPs, such as Jordan and Kobe in the sports circle, Jay Chou and Eason Chan in the music circle. They have created highly personalized and commercially valuable personal IPs through superb skills and close brand cooperation.