Integrity, genuine goods and fair prices.

Integrity is not a kind of sales, nor is it a profound and empty concept. It is a real commitment to doing what you say, every little detail. Integrity cannot be used for sales, nor can it be used as a concept. ”

There was a senior executive of the Zhonggong "Iron Army" who had made great contributions to Alibaba. For the sake of profit, he violated the principle of integrity. Jack Ma said something touching: If you do business like this, I would rather close this company!