阿里巴巴企业文化的概述
1、远景目标
成为一家持续发展102年的企业
成为全球十大网站之一
只要是商人就一定要用阿里巴巴
2、使命
让天下没有难做的生意!
3、阿里巴巴“六脉神剑”的价值体系
客户第一:关注客户的关注点,为客户提供建议和资讯,帮助客户成长
团队合作:共享共担,以小我完成大我
拥抱变化:突破自我,迎接变化
诚信:诚实正直,信守承诺
激情:永不言弃,乐观向上
敬业:以专业的态度和平常的心态做非凡的事情
阿里巴巴有个流传很广的管理理念就是东方的智慧,西方的运作。马云认为东方人有深厚的智慧积淀,但在商业运作能力上有所欠缺,家族作风、小本本主义、小心眼,这些东西都不行。西方很多东西用制度来保证,而中国是用人来保证。因此,在公司的管理、资本的运作、全球化的操作上,马云均毫不含糊地"全盘西化"。
阿里巴巴有一个规定,要想当Director(主管)职位以上的人,必须是在海外受过3~5年教育,或工作过5~10年的。马云说,这是个死命令,一起创业的18个人,可以当连长、排长,但团长、师长以上的人,马云通通从外面请。马云对现有的团队很满意。"阿里巴巴的职员一半是技术人员,一半做服务,基本上在IT行业都有2~3年的经验。策划人员比我有创意,市场人员比我懂市场,技术人员比我懂技术。我的最强项是考虑公司的战略,怎么去硅谷竞争,去全球竞争。"
团队结构
马云当CEO当得不简单。他创业5年,从来没有一个员工主动离开,别的公司出3倍的工资,员工也不动心。马云还说风凉话:"同志们,3倍我看算了,如果5倍还可以考虑一下。"他的管理团队也豪华得惊人,现在有越来越多哈佛大学、斯坦福大学、耶鲁大学的优秀人才聚集到了阿里巴巴。
Overview of Alibaba corporate culture
1. Vision
To become a company with 102 years of sustainable development
To become one of the top ten websites in the world
As long as you are a businessman, you must use Alibaba
2. Mission
To make business easy!
3. Alibaba's "Six Meridians Divine Sword" value system
Customer first: focus on customer concerns, provide customers with advice and information, and help customers grow
Teamwork: share and bear, and use the small self to complete the big self
Embrace change: break through yourself and welcome change
Integrity: honesty and integrity, keep promises
Passion: never give up, optimistic
Devotion: do extraordinary things with a professional attitude and a normal mentality
Alibaba has a widely circulated management concept, which is Eastern wisdom and Western operation. Jack Ma believes that Orientals have a deep accumulation of wisdom, but lack business operation ability. Family style, small bookkeeping, and narrow-mindedness are not good. Many things in the West are guaranteed by systems, while in China, they are guaranteed by people. Therefore, in terms of company management, capital operation, and global operations, Jack Ma is unambiguously "totally Westernized."
Alibaba has a rule that those who want to be directors or above must have received 3 to 5 years of education abroad or worked for 5 to 10 years. Jack Ma said that this is a dead order. The 18 people who started a business together can be company commanders or platoon leaders, but Jack Ma invites all those above the level of regiment commander and division commander from outside. Jack Ma is very satisfied with the existing team. "Half of Alibaba's employees are technical staff, and half are service staff. Basically, they all have 2-3 years of experience in the IT industry. Planners are more creative than me, marketers understand the market better than me, and technical staff understand technology better than me. My strongest point is to consider the company's strategy and how to compete in Silicon Valley and globally."
Team Structure
Jack Ma is not an easy CEO. He started his business for 5 years, and no employee has ever left voluntarily. Other companies offered 3 times the salary, but the employees were not tempted. Jack Ma also said sarcastically: "Comrades, 3 times is not enough for me, but 5 times is worth considering." His management team is also incredibly luxurious. Now more and more outstanding talents from Harvard University, Stanford University, and Yale University have gathered at Alibaba.
When facing criticism from others, you should have an attitude of accepting it and correcting it if there is any.
You cannot make any mistakes in the things you handle. Observe the entire process of the work you handle in detail, and eliminate other people's problems in your hands. Once you start something, you must seek success.
On September 10, 2019, on the occasion of its 20th anniversary, Alibaba officially announced the "New Six Meridians Divine Sword" and announced a comprehensive upgrade of its mission, vision, and values.
In "Alibaba Research Book Series 5: Alibaba's Corporate Culture", Jack Ma talks about the corporate culture rules that made Alibaba an empire. Since its establishment, more than 400 famous news media in more than a dozen languages around the world have never stopped tracking Alibaba, and it has been praised by the media as a "real world-class brand."
Silicon Valley and foreign venture capitalists have praised Alibaba as one of the five major Internet business schools, comparable to Yhoo, Amazon, eBay, and AOL. So, what exactly did Alibaba win? If you want to know the secret, let's listen to how Alibaba's founder Jack Ma talks about the corporate culture that made Alibaba's empire.
Alibaba's corporate culture:
Brand identity
Alibaba's founder Jack Ma thinks:
People all over the world know the story of "Alibaba", and most languages have similar pronunciations, so the company was named Alibaba.
E-commerce is a global business, so we also need a name that is familiar to people all over the world. "Alibaba" means that our platform opens the door to wealth for small businesses.