On December 29, Gao Xiaosong announced on Weibo that He Jiong joined Alibaba Music Group and served as Chief Content Officer (CCO).

Gao Xiaosong said on Weibo: Warmly welcome He Jiong to join Alibaba Music Group as Chief Content Officer CCO. He and Song Ke officially form an iron triangle. At the same time, it greatly improves the appearance of the management of Alibaba Music Group. The three of us sincerely welcome more friends who have dreams of music and entertainment to join Alibaba Music and work together to create the future. The wind rises and the clouds fly, and the power of the country returns to the hometown. Where can I find a brave warrior to guard the four directions? In response, Alibaba Music said: He Jiong's work at Hunan Satellite TV will not change, and the position of CCO of Alibaba Music is another job for He Jiong. Alibaba Music Group was announced in July 2015, with Gao Xiaosong and Song Ke, the old partners, serving as chairman and CEO respectively. According to Alibaba, Alibaba Music Group will focus on the music field and fully integrate all of Alibaba's music businesses, including Xiami and Tiantian Dongting, to provide users with better products and services. What impact and changes will He Jiong's joining bring to Alibaba Music? We will wait and see.