是指通过线上线下融合的方式,实现零售业的数字化转型。
具体来说,它通过互联网技术将线上与线下的零售渠道进行连接,实现商品信息共享、数据分析、智能供应链等功能。这种模式可以提高零售的效率,降低成本,提高消费者的购物体验。
It refers to the digital transformation of the retail industry through the integration of online and offline.
Specifically, it connects online and offline retail channels through Internet technology to achieve functions such as product information sharing, data analysis, and intelligent supply chain. This model can improve retail efficiency, reduce costs, and enhance consumers' shopping experience.