Double 11 transaction data statistics over the years

The following is a summary of Alibaba's e-commerce Tmall Taobao's sales data for Double 11 over the years (2009-2018)

2009: 50 million yuan

2009 was Taobao's first Double 11. At that time, online shopping had not yet become popular, but it still created 50 million in sales in just one day, which was a height that few shopping platforms could achieve at that time.

2010: 936 million yuan

In 2010, China's online shopping market and e-commerce industry showed a strong development trend, so Taobao's Double 11 sales also increased significantly that year, reaching 936 million and a year-on-year increase of 1772%.

2011: 5.2 billion yuan

This year, Taobao achieved another milestone in sales on Double 11. The total Alipay transaction volume of Taobao Mall and Taobao.com exceeded 5.2 billion yuan, which was four times the transaction volume of 936 million yuan on the same day in 2010.

It is worth noting that in 2011, JD.com also began to join the Double 11 battle. Although the transaction volume was only 400,000 orders, it broke the situation of Ali's solo performance.

2012: 19.1 billion yuan

2012 was called the explosion point of Double 11 in the industry. This year, Taobao Mall was officially renamed Tmall.

On Double 11 in 2012, the total sales of Tmall and Taobao reached 19.1 billion yuan, of which Tmall reached 13.2 billion yuan and Taobao reached 5.9 billion yuan.

2013: 35 billion yuan

Taobao's sales on Singles' Day in 2013 continued to rise, surpassing the 19.1 billion in 2012 in just 13 hours, reaching a new peak of 35.018 billion yuan.

2014: 57.1 billion yuan

As the first Singles' Day after Alibaba went public, the data generated by Taobao in 2014 still lived up to expectations, surpassing the 35 billion in 2013 in just 13 hours, and the total sales on Singles' Day reached 57.1 billion yuan.

2015: 91.2 billion yuan

As of midnight on November 12, 2015, Taobao's Singles' Day in 2015 came to an end. Alibaba Group announced that the sales on that day reached 91.217 billion yuan, of which wireless terminals accounted for 68%.

2016: 120.7 billion

As of 00:00 on November 12, 2016, the 2016 Tmall Taobao Double 11 Shopping Festival came to an end, and Alibaba Group announced that its sales on that day reached 120.7 billion.

2017: 168.2 billion

The total number of payments completed by global consumers through Alipay reached 1.48 billion, an increase of 41% over 2016. 225 countries and regions around the world joined the 2017 Tmall Double 11 Global Carnival

2018: 213.5 billion

As of now, 02 minutes and 05 seconds, 10 billion. 04 minutes and 01 seconds, 20 billion. 09 minutes and 05 seconds, 30 billion.

15 minutes and 00 seconds, 40 billion.

26 minutes and 03 seconds, 50 billion.

28 minutes and 41 seconds, 52 billion yuan, "I love you" As of 0:28:41 on November 11, 2018, the total transaction volume of Tmall Double 11 in 2018 exceeded 52 billion yuan.