In the early morning of November 12, Tmall's Double 11 Global Carnival Season Record Night, from November 1 to November 12 0:00, Tmall's Double 11 total transaction volume reached 498.2 billion yuan. Compared with previous years, this year's Tmall Double 11 is divided into two sales periods, with pre-sales starting on October 21, the first wave of sales climax from November 1 to 3, and the second wave on November 11. It is understood that this year's Tmall Double 11 has 250,000 brands and 5 million merchants participating, including more than 2 million offline merchants. The number of products participating in the Double 11 discount reached 14 million, 1.4 times that of last year.