1、对于1688传统的开店模式,想真正了解和懂得如何选品,就必须找到优质的货源,货源是一笔很大的开支,还得雇艺术工作者来装修店铺,并拍照修图,这对个人的选品能力、操作能力和找货源都有很高的要求,没有经验的人很难做到这一点,最重要的是你做无货源不会运营还得找个会运营的,否则你的店铺将无法生存。
2、1688无货源就解决了这个问题,不需要自己找货源,不需要找快递,不需要拍照,不需要美工,不需要修图。只要在其他平台上采集流量大、销量高的商品,然后放到自己的店铺里进行加价并销售。
只要彻底了解1688平台的规则,避免违规,操作还是很简单的,18年1688也开启了千人千面的模式,即使你的产品没有销量,也会有机会曝光和展示。
3、高收益
只要有一定的运营经验,很快就能出单,收益也会越来越高,接触过1688的人都知道,溢价空间很高,基本上加价2倍左右,利润在40%-50%之间,1688无货源仍处于蓝海期,中间利益差距仍然很大。
4、退货低
1688主要面向中高端消费群体,自主消费能力很强,素质高,大多默默下单,很少退货。
5、注册商家数量
网上资料显示,淘宝商家注册约为200万,而1688商家注册约为20万,且客流量相同,1688属于少狼多肉的状态。
1. For the traditional store opening model of 1688, if you want to truly understand and know how to select products, you must find high-quality sources of goods. The source of goods is a huge expense. You also have to hire artists to decorate the store and take photos and retouch the pictures. This requires a high level of personal product selection ability, operation ability and source of goods. It is difficult for people without experience to do this. The most important thing is that you have to find someone who can operate without a source of goods, otherwise your store will not survive.
2. 1688 solves this problem without a source of goods. You don’t need to find a source of goods, you don’t need to find a courier, you don’t need to take photos, you don’t need an artist, and you don’t need to retouch pictures. You only need to collect goods with large traffic and high sales on other platforms, and then put them in your own store to increase the price and sell them.
As long as you thoroughly understand the rules of the 1688 platform and avoid violations, the operation is still very simple. In 2018, 1688 also opened a model of thousands of people with thousands of faces. Even if your product has no sales, it will have the opportunity to be exposed and displayed.
3. High returns
As long as you have a certain amount of operating experience, you will be able to place orders quickly and your returns will become higher and higher. Anyone who has come into contact with 1688 knows that the premium space is very high, basically the price is increased by about 2 times, and the profit is between 40%-50%. 1688 is still in the blue ocean period without a source of goods, and the profit gap in the middle is still very large.
4. Low return
1688 is mainly aimed at middle and high-end consumer groups, who have strong independent consumption ability and high quality. Most of them place orders silently and rarely return goods.
5. Number of registered merchants
Online data shows that there are about 2 million registered Taobao merchants, while there are about 200,000 registered 1688 merchants, and the customer flow is the same. 1688 is in a state of less wolf and more meat.