1、平台定位上的不同。
1688诚信通定位是批发市场,专业用语就是B2B;淘宝的定位是零售市场,也就是B2C或者C2C。
2、店铺的主流主体不同。因为定位不同,所以1688诚信通上开店的商家大部分是厂家为主,当然也有一部分是经销商;但是相对来说厂家更容易存活,因为批发市场,大部分走的都是大件,如果不是厂家很难吃得下这些订单;当然进口的商品,主要还是以经销商、贸易商、代理商为主;同时也不排除很多小经销商在做;但是就我认识的大部分赚的不多,因为价格方面比不过那些源头厂家。而天猫的主体大部分是电商公司为主,就像韩都衣舍、三只松鼠之类的;淘宝主要以散户为主,特别低等级的淘宝店铺基本都是人们兼职开的一件代发的店铺。
3、销售形式的不同。因为诚信通是批发市场,所以大多走的是区间价格,按量定价,正常一两件起批价格和零售差不多,然后后面两个区间,起批量越高就越接近出厂价。当时淘宝天猫上基本都是零售价,当然不排除很多商家做亏本促销,这个就是赚到了,但是这些产品正常都是次品或者尾货产品,质量和正品可能会差点。
4、从产品源头上说,1688诚信通店铺的源头基本以厂家直营或者总代理为主;而淘宝的源头主要为找工厂代加工、经销、一件代发为主。特别是小卖家基本都是找批发市场做一件代发的,而一件代发的来源基本都是来自1688诚信通店铺。说白了就是1688诚信通店铺是淘宝的上流源头,淘宝是诚信通1688的一种经销渠道。
举个例子:
(1)你去淘宝随便搜索一个关键词,然后找到你要的宝贝,拿到链接,就像下面我拿到了一款宝贝的链接
1. The positioning of the platforms is different.
1688 TrustPass is positioned as a wholesale market, which is professionally called B2B; Taobao is positioned as a retail market, which is B2C or C2C.
2. The main bodies of the shops are different. Because of the different positioning, most of the merchants who open shops on 1688 TrustPass are manufacturers, and of course there are also some dealers; but relatively speaking, manufacturers are more likely to survive, because most of the wholesale market is large items, and it is difficult for manufacturers to take these orders; of course, imported goods are mainly dealers, traders, and agents; at the same time, it is not ruled out that many small dealers are doing it; but most of the ones I know do not make much money, because the price is not as good as those of the source manufacturers. The main body of Tmall is mostly e-commerce companies, such as Han Du Yishe and Three Squirrels; Taobao is mainly dominated by individual traders, and especially low-level Taobao stores are basically part-time dropshipping stores.
3. Different sales forms. Because Chengxintong is a wholesale market, most of them use interval prices, which are priced by quantity. Normally, the minimum order price of one or two pieces is similar to the retail price. Then, in the next two intervals, the higher the minimum order quantity, the closer it is to the ex-factory price. At that time, Taobao and Tmall basically all had retail prices. Of course, it is not ruled out that many merchants do loss-making promotions, which is profitable, but these products are normally defective or tail products, and the quality may be worse than the genuine products.
4. From the source of the product, the source of 1688 Chengxintong stores is basically based on direct sales by manufacturers or general agents; while the source of Taobao is mainly to find factories for processing, distribution, and one-piece delivery. In particular, small sellers basically look for wholesale markets to do one-piece delivery, and the source of one-piece delivery is basically from 1688 Chengxintong stores. To put it bluntly, 1688 Chengxintong stores are the upstream source of Taobao, and Taobao is a distribution channel for Chengxintong 1688.
For example:
(1) You go to Taobao and search for a keyword, then find the product you want and get the link, just like the link I got for a product below
Most of Alibaba's platforms are mainly wholesale. The retail price is also lower. It is a platform mainly for factory-type and medium-sized transfer owners.
Taobao is mostly for individual traders. The types of goods they sell are basically the same, but the target audiences are different. Alibaba is more inclined to wholesale. Taobao is more inclined to retail. You can choose different platforms according to your different needs.