Alibaba chose Nanjing as its East China headquarters mainly for the following reasons:

Geographical advantages: Nanjing is located in the eastern coastal area of ​​China, connecting important cities in the Yangtze River Delta region, and has a convenient transportation network, which is conducive to radiating the entire East China region.

Talent resources: Nanjing has many well-known universities and research institutions, with rich talent reserves, providing Alibaba with sufficient technical and management talents.

Industrial supporting facilities: Nanjing has a complete e-commerce industry ecosystem, which has gathered many e-commerce companies and supply chain partners, providing a favorable environment for Alibaba's development.