The color is orange-yellow.

Everyone is familiar with Alibaba's "Smile Logo". It can be seen on the logo and favicon of Alibaba's website. It is a side view of a smiling head, and it looks like the letter a.

What does this logo mean? The more formal explanation is:

In Alibaba's English name alibaba, a is the beginning and the end, symbolizing that Alibaba can have a beginning and an end; in the West, a represents the first, excellent and outstanding. There is another meaning of a, which is the smiling face of the user's satisfaction.

People's understanding:

1. Alibaba's logo is a smiling face, representing everyone is happy and the business is going well. At the same time, it is a small a, hoping to start from a small age.

2. A happy smiling head! It was Jack Ma who founded Alibaba with users as the center, so that their employees work with a smile every day and face their customers with a smile.

3. This logo is a smiling face, symbolizing happy work. The letter a at the beginning and end of Alibaba also means leading among the 26 letters. It is an @ symbol, which is the symbol commonly used in emails. It symbolizes the network.

4. This is the English letter a, which means we start from a and achieve A; this is a smiling face, Alibaba’s culture is a smiling culture; this is a satisfied smile, our efforts will satisfy customers, employees and shareholders.