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How to write a title to introduce something?

| 1Person Answer

1、信息质量要优质:

如果是参加网销宝竟价的这些信息,那么不但是标题要写好,而且信息要更加的优质,如果人家点击进入了,但是信息内容与标题不相关,那么客户购买机会也不会很高.

2、标题和产品名称

阿里巴巴里说,一个标题放置一个产品名称,这一点好是好,但是对于排名和搜索并不利。比如,供应“儿童内衣”,当然你的标题可以设置成“供应儿童内衣”等等。

3、标题里关键词数量

标题中一定要出现关键词和产品名称,阿里巴巴目前规定最多可以放置25个字,当然也不要全部都放满,如果放满了,让人家觉得太长,看不明白你倒底卖的是什么东西,一般最好维持在12-18就可以。

4、标题的内容:

这里包括产品名称,关键词,还有一些非热门、但是针对性强的搜索词或者是广告词。标题内容不但要包含产品名称,而且一定包含客户搜索到该产品时,所有使用最多的那个关键词或者是那几个字,这也是大家最容易忽视的。

5、搜索时关键词在信息标题中的位置:

很多人认为把产品名称和所用的关键放在标题就可以了,这种观点是错误的。你可以到首页的搜索栏里搜索一些热门关键词,看看排在最前面的一些信息的标题的特点,也就是关键词放在标题的哪个位置上更容易排名靠前。你可以多搜索几个。

Professional answer

P

电商人士

电商知识 电商动态 电商门路

1. The quality of information should be high:

If you are participating in the online sales auction, not only should the title be well written, but the information should also be of higher quality. If people click in, but the information content is not related to the title, then the customer's chance of buying will not be very high.

2. Title and product name

Alibaba says that it is good to put a product name in a title, but it is not good for ranking and search. For example, if you supply "children's underwear", of course your title can be set as "supply children's underwear" and so on.

3. The number of keywords in the title

Keywords and product names must appear in the title. Alibaba currently stipulates that a maximum of 25 characters can be placed. Of course, don't fill them all up. If you fill them up, people will feel that it is too long and can't understand what you are selling. Generally, it is best to maintain 12-18.

4. Title content:

This includes product names, keywords, and some non-popular but highly targeted search terms or advertising words. The title content must not only include the product name, but also the most commonly used keywords or words when customers search for the product, which is also the most easily overlooked.

5. The position of keywords in the information title during search:

Many people think that it is enough to put the product name and the keywords used in the title, which is a wrong view. You can search for some popular keywords in the search bar on the homepage to see the characteristics of the titles of some of the top information, that is, where the keywords are placed in the title to make it easier to rank high. You can search for more.

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