Alibaba leads, in the e-commerce platform, 1688 leads and inquiries are two different concepts.

- 1688 leads: indicates how many potential customers have shown interest in a product or service, and they have browsed, followed or collected on the 1688 platform.

- Inquiries: indicates how many potential customers have inquired or consulted about a product or service, and they have actively contacted the seller or sent inquiry information.

Difference:

- Leads include browsing, following and collecting behaviors of potential customers, which may only be interested in the product or adding the product to the shopping cart, and may not necessarily lead to a transaction. Inquiries indicate that potential customers have a more substantial interest in the product or service, and are more likely to make further inquiries and transactions.

- Leads is a relatively broad concept, covering a wider range of user behaviors. Inquiries are a relatively important part of leads, indicating user behaviors with more business opportunities.

When evaluating business marketing effectiveness, enquiry volume is generally considered a more specific and substantial indicator because it reflects the number of potential customers who are more likely to purchase.