在阿里巴巴国际站上,增加曝光和询盘是提高业务效果的关键。
以下是一些建议:
1. **提高曝光**:
- **关键词全覆盖**:确保您的产品与热门搜索词、我的词、词来源词、询盘来源词、零少词等紧密相关,这样可以覆盖更多的潜在客户。
- **有效产品上传**:不要盲目上传产品。即使上传数量多,如果大部分产品不是高质量或与市场需求不匹配,那么效果将大打折扣。
- **查看曝光数据**:您可以使用MA-数据管家-数据概览来查看曝光数据,并与同行平均和行业TOP10进行对比,以便更好地了解您的产品在市场中的表现。
2. **提高点击率**:
- 有了曝光后,下一步是确保客户点击您的产品。为此,您需要优化产品图片、标题和描述,使其更具吸引力。
- **查看点击数据**:My Alibaba-数据管家-我的效果提供了点击数据的查看功能,您可以与同行平均和行业TOP10进行对比,找出可以改进的地方。
3. **优化单个产品**:结合热门搜索词和其他相关词汇来优化产品,增加单个产品的曝光。发布高质量的产品,提升产品的信息质量分,并结合直通车提升排名。
4. **利用阿里巴巴的资源**:阿里巴巴国际站的后台提供了外贸圈和外贸云课堂等资源,其中包含了大量的免费课程,涵盖了如何发产品标题、提高询盘率等多个方面,可以帮助您更好地运营店铺。
On Alibaba International Station, increasing exposure and inquiries is the key to improving business results.
Here are some suggestions:
1. **Increase exposure**:
- **Full coverage of keywords**: Make sure your products are closely related to popular search terms, my terms, word source terms, inquiry source terms, zero-less terms, etc., so that you can cover more potential customers.
- **Effective product upload**: Don't upload products blindly. Even if the number of uploads is large, if most of the products are not high-quality or do not match the market demand, the effect will be greatly reduced.
- **View exposure data**: You can use MA-Data Manager-Data Overview to view exposure data and compare it with the average of peers and the industry TOP10 to better understand the performance of your products in the market.
2. **Increase click-through rate**:
- After you have exposure, the next step is to ensure that customers click on your products. To do this, you need to optimize product images, titles, and descriptions to make them more attractive.
- **View click data**: My Alibaba-Data Manager-My Effect provides the function of viewing click data. You can compare it with the average of peers and the industry TOP10 to find out where you can improve.
3. **Optimize individual products**: Combine popular search terms and other related words to optimize products and increase the exposure of individual products. Release high-quality products, improve the information quality score of products, and improve rankings in combination with through trains.
4. **Utilize Alibaba's resources**: The background of Alibaba International Station provides resources such as Foreign Trade Circle and Foreign Trade Cloud Classroom, which include a large number of free courses, covering how to post product titles, increase inquiry rates and many other aspects, which can help you better operate your store.