This depends on the type of products you sell.

1. What is customer group positioning

Directly take a certain type of customer group as the object of the statement, highlight that the product is dedicated to serving this customer group to gain the recognition of the target customer group.

2. User analysis

The analysis dimensions are carried out from 4 aspects, namely age dimension, gender dimension, income dimension, and occupation dimension.

1. Age dimension

2. Gender dimension

3. Income dimension

High-income earners: copywriting, vision, and packaging should be closely centered around quality, concept, and taste;

Low-income earners: highlight product cost-effectiveness and quality

4. Occupational dimension

Office workers, students, teachers, bosses, artists, etc., each category has its own personality characteristics.

3. Customer Analysis

1. 1688 Platform Identity Type

Domestic e-commerce, cross-border e-commerce, WeChat business, manufacturing and processing enterprises, trading companies, physical stores, etc.

2. Customer Demand Analysis

Where to find customer identity identification?

Click Business Advisor, find the customer, select the customer characteristics, and you can identify the customer group. You can also see it in the chat box area of ​​Wangwang.

4. Buyer Identity Verification

1. Guide buyers to fill in identity information

2. Guide buyers to Taobao and sell certification

3. Guide buyers to WeChat business identity Taobao and sell certification

4. Guide buyers to cross-border e-commerce identity Taobao and sell certification