When promoting on the Alibaba platform, it is crucial to choose the right keywords.

Here are some tips and steps for choosing keywords:

1. Understand your target customers: Research your target customer groups and understand their search habits and commonly used keywords. This helps you find keywords that can attract potential customers.

2. Analyze competitors: Check the keywords used by your competitors, which can help you discover potential keywords and understand the competition in the market.

3. Use Alibaba tools: Alibaba provides some tools to help merchants choose keywords, such as:

- Search drop-down box: Enter the product keyword in the search box on the Alibaba homepage and check the long-tail keyword suggestions that appear in the drop-down box.

- Business Advisor: View the store entry keywords through the traffic window of Business Advisor to understand the customer's search habits.

- Digital marketing: Use the hot list and competitive analysis in digital marketing tools to select keywords related to your product category.

4. Choose relevant keywords: Choose keywords that are directly related to your product and have a moderate search volume. Avoid using overly broad terms that will result in high competition and low conversion rates.

5. Long-tail keywords: Give priority to long-tail keywords because they are usually more specific, less competitive, but have a higher conversion rate. Long-tail keywords can attract potential customers more accurately.

6. Combine product features: Consider the characteristics, functions, and benefits of the product, and incorporate this information into the keywords to increase the visibility and attractiveness of the product.

7. Regular optimization: The selection of keywords is not a one-time task and needs to be optimized regularly based on market feedback and data analysis. Delete poorly performing keywords and add new keywords to improve promotion results.

8. Pay attention to the quality of keywords: Do not over-stack keywords to avoid affecting user experience. Make sure that keywords are naturally integrated into product titles, descriptions, and tags.

Through the above steps, you can select keywords suitable for Alibaba promotion, thereby increasing product exposure, attracting more potential customers, and ultimately increasing sales performance.