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What are the banned keywords on Alibaba?

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阿里的规定是:“如果您填写的内容包含禁限售、品牌词、侵权词等,是不会被发送到买家端的,故在您提交时做即时提醒。建议您删除可能涉及禁限售、品牌、侵权等潜在危险的关键词,不知道大家是否跟我一样遇到过产品涉及违禁词然产品提交失败?发布的产品中用了违禁词而被阿里扣分?那我们怎么知道自己的产品是否用到了违禁词呢?怎么来避免违规,提高产品质量呢?

其实我们在发布产品的时候,有时候并不知道自己是否用到了违禁词,只能在提交时看到提示才知道,再来改。就觉得很麻烦。还有其实我们一般也不会用到这些明显的违禁词,更多的就是用到了一些品牌词,还有自己之前用过被禁止的一些词。所以能够检测产品信息是否用到违禁词,我觉得是对阿里后台管理的一个有效补充,也提高了发布产品的效率,也能让我们避免用到违禁词而被扣分,影响店铺效果。我看到国际站e助手现在有违禁词管理功能,可以检测产品名称、关键词、详情中是否存在违禁词,然后一键替换合法词组。可以设置阿里禁用词、品牌限售词、自由添加禁用词,这样来统一收录管理,还是比较方便的。

Professional answer

P

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分析电商圈和科技圈的产品,业界资讯

Ali’s regulations are: “If the content you fill in contains banned or restricted sales, brand words, infringing words, etc., it will not be sent to the buyer, so you will be reminded immediately when you submit. It is recommended that you delete potentially dangerous keywords that may involve banned or restricted sales, brands, infringements, etc. I wonder if you have encountered the same situation as me where products involve banned words but the product submission failed? The banned words were used in the released products and Alibaba deducted points? So how do we know if our products use banned words? How to avoid violations and improve product quality?

In fact, when we release products, sometimes we don’t know whether we have used banned words. We can only know when we see the prompt when submitting, and then change it. . I think it is very troublesome. In fact, we usually don’t use these obvious banned words. We mostly use some brand words and some banned words that we have used before. Therefore, I think it is an effective supplement to Alibaba’s backend management to detect whether the product information uses banned words. It also improves the efficiency of product releases and allows us to avoid being deducted points for using banned words, which affects the store’s performance. I see that the International Station e-Assistant now has a banned word management function, which can detect whether there are banned words in product names, keywords, and details, and then replace legal phrases with one click. You can set Alibaba banned words, brand restricted words, and freely add banned words, so that unified collection and management is quite convenient.

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电商知识 电商动态 电商门路

Ali’s rule is: “If the content you fill in contains prohibited or restricted sales, brand words, infringement words, etc., it will not be sent to the buyer, so you will be reminded immediately when you submit.

It is recommended that you delete keywords that may involve potential dangers such as prohibited or restricted sales, brand, infringement, etc., otherwise you will not be able to submit.”

There are also some extreme words that you should pay attention to. Prohibited keywords are generally extreme words, which are exaggerated or false, or they are used to promote titles by impersonating other brands and trademarks. Extreme words are the biggest, the first in history, etc., which are infinitely lenient.

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