首先,优化自己的关键词关键字,将阿里巴巴可以开通的官方全部开通,认证,买家保障,等硬性条件做好,优化自己的自然排名,争取做到首页。
第二,开通网销宝辅助推广,网销宝是付费推广,选出产品特点有竞争力的参加重点推广。行业类目搜索量有一个大体的直观的数据。
第三,综合推广销量上去以后,或者缺少销量的情况下,拉动线下客户进行线上交易。
第四,注意查看自己的后台,店铺符合标准且能够参加的阿里巴巴大型活动,积极报名准备,并及时通知阿里的运营小二关注自己的店铺线上交易量是否达标。
第五,充分使用阿里巴巴的营销工具以及自查工具比如爆款实验室,监测数据变化,及时调整数据和关键词。
第六,如果某个类别的关键词搜索量和成交转换都比较高,可以考虑网销宝中的标王购买以减少成本和操作,并稳定排名。
希望能够帮到你,推广运营是一个综合的工作建议查看店铺和自己的预期,把问题集中到一个点上,哪里有问题就针对性的把问题分析并找出解决方法。
First, optimize your own keywords, open all the official ones that Alibaba can open, and meet the hard conditions such as certification, buyer protection, etc., optimize your natural ranking, and strive to be on the homepage.
Second, open Wangxiaobao to assist in promotion. Wangxiaobao is a paid promotion. Select products with competitive characteristics to participate in key promotion. There is a general and intuitive data on the search volume of industry categories.
Third, after the comprehensive promotion sales go up, or in the absence of sales, pull offline customers to conduct online transactions.
Fourth, pay attention to your own background, the store meets the standards and can participate in Alibaba's large-scale activities, actively sign up for preparation, and promptly notify Alibaba's operations to pay attention to whether your store's online transaction volume meets the standards.
Fifth, make full use of Alibaba's marketing tools and self-examination tools such as the explosive laboratory to monitor data changes and adjust data and keywords in a timely manner.
Sixth, if the keyword search volume and transaction conversion of a certain category are relatively high, you can consider purchasing the bid king in Wangxiaobao to reduce costs and operations, and stabilize the ranking.
I hope this can help you. Promotion and operation is a comprehensive job. It is recommended to check the store and your own expectations, focus on the problem, and analyze the problem and find a solution wherever there is a problem.