As of 2021, Alibaba's Marketing Director is Li Jiaqi. Li Jiaqi is a well-known anchor on the Chinese e-commerce platform Taobao Live, and has won the love of consumers with his unique sales skills and charm. He performed well in live broadcasts and successfully promoted the sales of many products with his efficient eloquence and approachable image.

Li Jiaqi's popularity and influence also led Alibaba to appoint him as Marketing Director, responsible for leading the formulation and execution of marketing strategies to further promote Alibaba's business development and market share growth.