What are Alibaba's 48-hour delivery rules?
48小时发货定义 48小时发货服务是卖家向买家提供的服务。所有48小时发货的卖家承诺：在买家通过支付宝完成付款或通过货到付款下单成功后，卖家将在48小时内（不可抗力因素除外）发送买家所购实物商品的服务。
若卖家未履行48小时发货的承诺，且没有和买家达成新的发货时间共识，买家可向阿里巴巴提出投诉，阿里巴巴根据双方约定及举证，有权独立判断投诉是否成立。
若投诉成立，则阿里巴巴将使用卖家保证金向买家代为先行赔付，保障买家权益。
Professional answer
48-hour delivery definition 48-hour delivery service is a service provided by sellers to buyers. All sellers who offer 48-hour delivery promise that after the buyer completes payment through Alipay or successfully places an order through cash on delivery, the seller will send the physical goods purchased by the buyer within 48 hours (except for force majeure).
If the seller fails to fulfill the 48-hour delivery promise and fails to reach a new delivery time consensus with the buyer, the buyer may file a complaint with Alibaba. Alibaba has the right to independently determine whether the complaint is established based on the agreement between the two parties and the evidence provided.
If the complaint is established, Alibaba will use the seller's deposit to make advance compensation to the buyer to protect the buyer's rights and interests.
Alibaba's 48-hour delivery means that your order must be shipped within 48 hours.
Whether the order is shipped in time within the delivery time set by the merchant is related to the user experience, and each platform monitors it very strictly. For example, if you set the delivery time to 48 hours but do not actually click on the delivery, the system will issue a warning, which will greatly affect the store's dynamic score. If a customer complains, you will have to pay the customer a penalty.
Regarding the delivery time setting, it is best to set a more generous time based on your own inventory situation to avoid affecting the normal operation of the store and the store's dynamic score.
This depends on the courier. 48 is the delivery time promised by the seller. If the delivery is made after 48 hours, the arrival time will be 48 + the time it takes for the courier to arrive
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