1、开店准备
费用:1688年费6688元,保证金3000元,总共9688元
证照:营业执照一份(没有的去当地工商局办理,个体和企业都可以),身份证等相关证件
设备:电脑一台、热敏打印机一台,开通网络宽带,准备其他办公耗材等
2、开店流程
营业执照注册下来后,联系当地1688业务员注册、缴费、开通店铺
店铺开通后,设置好店铺基本信息、公司简介联系方式等
3、产品拍摄好后,上架到1688店铺(注意写好标题、关键词等内容,这决定客户能不能找到你的产品,能不能下单)
4、产品上架好后,要操作销售破零、补单、补评价等工作了(螺旋递增补单,快速提升店铺排名)
5、产品销售之后,就是发货事宜了,保持快速发货,控制好产品质量和数量;联系当地的快递洽谈长期合作,单量多了会有很好的价格,前期运费可能会高一点,没关系,量大了就可以降下来了。
6、做好售后,现在的电商平台规则偏向客户,所以现在的客户大多很刁钻;要有耐心服务好,避免差评。
7、产品不断更新,每周3到5款新款上架,发挥优势,留住老客户积累新客户,生意就会越做越大
1. Preparation for opening a store
Cost: 1688 annual fee of 6,688 yuan, deposit of 3,000 yuan, a total of 9,688 yuan
Certificates: a business license (if you don’t have one, go to the local Industrial and Commercial Bureau to apply for it, both individuals and enterprises are welcome), ID card and other relevant documents
Equipment: a computer, a thermal printer, broadband Internet access, and other office supplies
2. Store opening process
After registering the business license, contact the local 1688 salesperson to register, pay fees, and open a store
After the store is opened, set up the basic information of the store, Company profile, contact information, etc.
3. After the product is photographed, it will be put on the 1688 store (pay attention to writing the title, keywords and other content, which determines whether the customer can find your product and place an order)
4. After the product is put on the shelf, it is necessary to operate sales breakthrough, replenish orders, replenish reviews, etc. (spiral replenishment, quickly improve store ranking)
5. After the product is sold, it is time to ship it. Keep shipping fast and control product quality and quantity; contact local couriers to discuss long-term cooperation. If there are more orders, there will be good prices. The initial freight may be a little higher, it doesn’t matter, it can be reduced with a large quantity.
6. Do a good job in after-sales. The current e-commerce platform rules favor customers, so most of the current customers are very tricky; be patient and provide good service to avoid bad reviews.
7. Products are constantly updated, 3 to 5 new models are put on the shelves every week, play to your advantages, retain old customers and accumulate new customers, and your business will grow bigger and bigger