1. The wine on Taobao is cheap, generally lower than the market price. The main reasons are as follows:

① Merchants on Taobao regularly offer coupons, holiday activities, discounts and other promotional activities to attract consumers to consume;

② Merchants on Taobao can also purchase in large quantities to save raw materials and logistics costs, thereby reducing product prices and maintaining their profits;

③ There are also many third-party e-commerce platforms on Taobao, which provide various convenient services, such as logistics distribution, online payment, etc., thus bringing consumers more and more favorable prices.