The first stage

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The second stage

Work

The third stage

Life

Alibaba Group's layout of B2B model (1999-2002)

After Alibaba was founded in 1999, it positioned itself as a "trading service provider for Chinese SMEs" and provided "website design + promotion" services to SMEs. Favored by venture capitalists, Alibaba began to expand overseas in 2000 and quickly gained popularity. But the good times did not last long. Affected by the bursting of the global Internet bubble, Alibaba experienced a cold winter of the Internet economy and began to rapidly shrink its overseas market.

After that, Alibaba successively launched open flow projects such as "China Suppliers" and "Integrity Pass", providing suppliers with additional online and offline services, charging membership fees, and exploring profit models.

In 2002, Alibaba launched the "Keywords" service and achieved profitability for the first time in the same year. After that, Alibaba's B2B road of "membership + value-added service" model began to become clear.

Alibaba Group's layout of C2C and online payment (2003-2004)

In early 2003, Jack Ma began to look for new growth points. In May, he launched Taobao, and in November, he launched the online real-time communication software Trade Link (Aliwangwang). After that, Alibaba successively invested more than 1 billion yuan in Taobao, which quickly accumulated popularity through the free model and its market share rose rapidly. With the rapid development of Taobao, it has become a shopping search engine in online shopping payment.

Alibaba Group's strategy from Big Taobao to Big Ali (2010-Present)

In September 2008, Alibaba launched the "Big Taobao" strategy, "to be the basic service provider of e-commerce, so that users can have smooth payment, marketing, logistics and other technical issues on the Big Taobao platform". Soon after, Alimama was merged into Taobao, and Ali launched Wumingliangpin, connecting B2B and Taobao platforms to form a B2B2C e-commerce ecological chain.

In June 2011, the "Big Taobao" strategy was upgraded to the "Big Alibaba" strategy, which "will fully share all of Alibaba Group's resources with all e-commerce participants, including the consumer groups, merchants, and manufacturing industry chains it serves, integrate information flow, logistics, payment, wireless, and provide cloud computing services centered on data sharing, etc., to provide better and more comprehensive basic services for the development of China's e-commerce."