如果不考虑企业从阿里获得订单的数量,只考虑功能,阿里还算是一个比较不错的B2B平台。它从产品发布到后期追踪都有一个很完善的体系。可是阿里上的虚假询盘非常多,因此推广后的效果不是很明显(当然和产品本身也有关系)。如果站在采购商的角度来说,未必每次都会到阿里上寻找产品,他也许会通过关键字在Google上搜索。如果是这样,用TRADEKEY推广,客户会更快的发现你的产品。因为TRADEKEY的SEO比阿里做得好。当然,客户发现你的产品之后能最终签订合同,很大程度上取决于业务员和客户的沟通以及公司自身的发展情况。所以做推广也不是万能的。像贵公司是生产中底板,那么打开国际市场之前,需要定位出口市场和目标客户,一方面通过Google找到进口商或者鞋类的制造商,有针对性的给客户发邮件,主动开发;另一方面则是通过大量的免费B2B来宣传公司产品。如果只把希望寄托在阿里上,可不行哦。最后,从事国际贸易需要有足够的耐心和不放弃的毅力,祝你好运~
If you don't consider the number of orders that companies get from Alibaba, and only consider the functions, Alibaba is still a relatively good B2B platform. It has a very complete system from product release to later tracking. However, there are many false inquiries on Alibaba, so the effect of promotion is not very obvious (of course, it is also related to the product itself). From the perspective of buyers, they may not always go to Alibaba to find products. They may search on Google by keywords. If so, using TRADEKEY promotion, customers will find your products faster. Because TRADEKEY's SEO is better than Alibaba. Of course, whether customers can finally sign a contract after discovering your product depends largely on the communication between the salesperson and the customer and the company's own development. So promotion is not omnipotent. For example, if your company produces midsole plates, before opening up the international market, you need to locate the export market and target customers. On the one hand, you can find importers or shoe manufacturers through Google, send targeted emails to customers, and actively develop; on the other hand, you can promote the company's products through a large number of free B2B. If you only put your hopes on Alibaba, it won't work. Finally, engaging in international trade requires enough patience and perseverance. I wish you good luck~