Amazon is easier to do; now let's analyze Amazon's advantages:

1. Amazon has a large market and is the world's number one e-commerce website. Its annual turnover is as high as 100 billion US dollars, accounting for more than 50% of the retail market transaction volume in various countries. Most of them are high-quality customers, mostly high-end members. The United States alone has 300 million users and more than 150 million members. The shopping experience is good and the user repurchase rate is high. The annual sales volume reaches 100 billion US dollars, which has created a lot of foreign exchange and good opportunities for Chinese companies and individuals to make money.

2. Amazon has the largest transaction volume, a higher average customer price, a large order volume, and high profits. For example, the profit of products such as shoe brushes, makeup paint brushes, etc. can reach 50%.

3. Low cost, easy to operate, no need for a large deposit, one person can easily operate a store, and the registration cycle is relatively fast.

4. Light asset operation, no need for a team, no need for customer service, art, warehousing, more suitable for entrepreneurship, and does not require a lot of capital.