一、完善公司介绍
店铺开通后,只有基本一个空壳,企业所有信息都需要自己填上去,只有公司介绍信息完善后,店铺才能在阿里巴巴平台上面被搜索到,所以,店铺开通后,一定要第一时间完善(当然如果你还不希望店铺被搜索到也可以选择先不完善)。
二、绑定支付宝
绑定支付宝后,发布产品时勾选支持网上交易,否则买家只能到产品,不能下单。
三、产品发布
产品offer的多少影响着整个店铺的流量比重,因为每个产品都可能会带来一定的流量,举个例子来说10款产品带来的流量和20款产品带来的流量绝对是一个不一样的效果,而且当流量进到店铺是不会只是看一款产品的销售情况,也会看其他的产品,为店铺的访问量和点击量有一个很好的数据展现,所以尽可能的给先自己店铺上传更多的产品,让买家先看到自己店铺里的产品。当然,也不要单纯充数量,发布的产品信息就随便乱填一通,相信不少商友都知道,发布的产品后边都会有一个质量等级,等级越高,获得展现的机会就越大,所以尽量发布七星产品信息。
四、旺铺美化
旺铺美化包括PC端首页设计、手机端首页设计、主图设计以及详情页设计,一套好的设计可以吸引更多的点击询单,最终影响到店铺的销售额。当然美化旺铺对于非设计出身的商友是非常不友好的,所以建议实在没时间研究的商友们可以聘请专业的设计/美工来完成或者将店铺交给专业的公司设计装修(就比如我们公司就有专业的设计师团队)
五、旺铺优化
在管理旺铺界面,有一个旺铺优化评分,满分为100分,评分越高,可以获得的展现机会就会越多。评分的维度非常的广泛,上面提到的四点也只是其中一部分,不过虽然看似比较难,但是我们也可以通过诊断出来的问题做针对的优化。
1. Improve the company introduction
After the store is opened, it is basically just an empty shell. All the information of the company needs to be filled in by yourself. Only after the company introduction information is complete, the store can be searched on the Alibaba platform. Therefore, after the store is opened, it must be completed as soon as possible (of course, if you don’t want the store to be searched, you can choose not to complete it first).
2. Bind Alipay
After binding Alipay, check the support for online transactions when publishing products, otherwise buyers can only see the products but cannot place orders.
3. Product Release
The number of product offers affects the traffic proportion of the entire store, because each product may bring a certain amount of traffic. For example, the traffic brought by 10 products and the traffic brought by 20 products are definitely different effects. Moreover, when traffic enters the store, it will not only look at the sales of one product, but also look at other products, which will provide a good data display for the store’s visits and clicks. Therefore, try to upload more products to your own store as much as possible so that buyers can see the products in your own store first. Of course, don’t just fill in the quantity and randomly fill in the product information. I believe many business friends know that there will be a quality level behind the released products. The higher the level, the greater the chance of being displayed, so try to publish seven-star product information.
Fourth, store beautification
Store beautification includes PC homepage design, mobile homepage design, main picture design and detail page design. A good design can attract more clicks and inquiries, and ultimately affect the sales of the store. Of course, beautifying a store is very unfriendly to business friends who are not from a design background, so it is recommended that business friends who really don’t have time to study can hire professional designers/artists to complete or hand over the store to a professional company for design and decoration (for example, our company has a professional designer team)
Five, store optimization
In the store management interface, there is a store optimization score, with a full score of 100 points. The higher the score, the more opportunities you can get to be displayed. The scoring dimensions are very broad, and the four points mentioned above are only part of them. Although it seems difficult, we can also make targeted optimizations through the diagnosed problems.