Since its establishment in 1999, a strong corporate culture based on Alibaba's value system has become the cornerstone of Alibaba Group and its subsidiaries. The success and rapid growth in business are based on entrepreneurial spirit and innovation, and always focus on meeting customer needs.

Alibaba Group has six core values: Customer First; Embrace Change; Teamwork; Integrity; Passion; Dedication.

Customer First: Pay attention to customer concerns, provide customers with advice and information, and help customers grow.

Teamwork: Share and share, and use the small self to complete the big self.

Embrace Change: Break through yourself and welcome change.

Integrity: Be honest and upright, and keep your promises.

Passion: Never give up, be optimistic.

Dedication: Do extraordinary things with a professional attitude and a normal mindset.

They govern everything the company does and are an important part of the company's

DNA. These six core values ​​are integrated into the company's management system for hiring, training and performance

evaluation. When new employees join Alibaba,

they attend a two-week induction and team-building course at the Hangzhou headquarters, which focuses on

the company's vision, goals, mission and values.