电商是电子商务的简称,是利用互联网采用各种方式将产品与服务销售出去的一种商务模式。电子商务做的事情很多,每个公司对于岗位的要求不同,主要有:
1、负责公司的网站维护,网站更新,网站推广/SEO优化工作。
2、制定和实施网络推广宣传计划,负责对公司产品图片、信息的发布和推广。
3、协助经理进行产品规划,积极寻求改进电子商务的思路和方案,对市场需求进行调研及分析,分析需求的合理性与可行性。
4、负责技术方面工作与销售团队进行写作,推动设计、研发、网络推广工作的进展。
5、协助经理制定项目计划、时间表,跟进和管理项目。
6、协助经理对产品及竞争市场的相关数据指标进行统计分析,并提出相应的改进建议,持续改善。
7、负责商城或电商平台上商铺的运营与优化,如天猫、京东、淘宝、阿里巴巴等平台的店铺,上传产品,优化店铺,策划推广,提升产品及店铺的排名,提高店铺及产品的曝光率,从而提供店铺的成交率,增加销售额。
E-commerce is the abbreviation of electronic commerce, which is a business model that uses the Internet to sell products and services in various ways. E-commerce does a lot of things, and each company has different requirements for positions, mainly including:
1. Responsible for the company's website maintenance, website updates, website promotion/SEO optimization.
2. Formulate and implement online promotion and publicity plans, and be responsible for the release and promotion of the company's product pictures and information.
3. Assist the manager in product planning, actively seek ideas and solutions to improve e-commerce, conduct research and analysis on market demand, and analyze the rationality and feasibility of demand.
4. Responsible for technical work and writing with the sales team to promote the progress of design, research and development, and online promotion.
5. Assist the manager in formulating project plans and timetables, and follow up and manage projects.
6. Assist the manager in statistical analysis of relevant data indicators of products and competitive markets, and put forward corresponding improvement suggestions for continuous improvement.
7. Responsible for the operation and optimization of stores on shopping malls or e-commerce platforms, such as Tmall, JD.com, Taobao, Alibaba and other platforms, uploading products, optimizing stores, planning promotions, improving product and store rankings, and increasing store and product exposure, thereby increasing store transaction rates and sales.
To explain in easy-to-understand terms; e-commerce in a broad sense refers to the unification of non-physical store transactions as e-commerce. Traditional e-commerce includes telephone transactions, telegraph transactions, fax transactions, and mail transactions. In a narrow sense, it refers to all transaction processes resolved through the Internet, including information exchange, data exchange, financial transactions, and non-physical product transactions. Except for delivery and distribution of physical products, all other processes are traded through the Internet. Narrow e-commerce also includes WeChat business.