Ali Xiaoer:

It is just a general concept. The identity of Xiaoer means that this person belongs to Alibaba officially. If you like, from the founder Jack Ma to the uncle in the security room of Alibaba, they can all be called Xiaoer. We call this kind of Xiaoer official Xiaoer.

Of course, there are also some people who are Alibaba's business partners, also known as channel merchants. They are not directly affiliated with Alibaba, but they have a good cooperative relationship and are partners. Therefore, they can also have Xiaoer accounts and related permissions to a certain extent, and can call themselves Ali Xiaoer to the outside world. Alibaba officially recognizes the existence of this kind of Xiaoer. We call this kind of Xiaoer channel Xiaoer.