If there is no trademark infringement, you can initiate a counter-notice against the complaining party. Including: Providing relevant evidence of purchasing goods from the trademark right holder (purchase contract, invoice) Providing the trademark authorization certificate of the trademark right holder or agent

(3) Claiming your own trademark (if you claim that you have not infringed the complaining party's trademark, and you are using your own registered trademark) Provide the complete front and back of your own trademark certificate

(4) Non-trademark use (too difficult for non-professionals, and the workload is also large. It is recommended to find a third-party intellectual property agency or intellectual property lawyer) If you believe that the complaining party's trademark is a common industry term, or has been recognized by relevant departments as a reasonable description of the product, and you inevitably use the term when describing the product you sell, therefore, your use of the term is a non-trademark fair use. For example, for words that represent commodity categories such as corn and wheat, you can choose to provide the following materials to file a complaint:

1) Judgments or rulings issued by relevant departments, including but not limited to judgments or rulings issued by market supervision authorities, judicial authorities, etc., which should include the determination that similar usage is non-trademark use; 2) National standards or industry standard rulings issued by relevant departments, such as "chrysotile asbestos" in the "National Standard of the People's Republic of China: Chrysotile Asbestos (GB/T 8071-2008)", if it is reasonably described and used in a specific category without distortion or improper prominence, it does not constitute an infringement of trademark rights;

3) Book materials listed in professional reference books and dictionaries on the name of the product, relevant historical documents, ancient books, historical records or local chronicles, pharmacopoeias, etc., and more authoritative Xinhua Dictionary, English dictionary, and historical books on the interpretation of the trademark word can also be provided for the platform to determine whether it constitutes infringement;

4) Papers, books or promotional materials before the trademark application date to prove that the trademark was a common word at that time. The number of relevant papers should be >= 2; books, papers and other materials before the trademark application date can be provided to prove that it constitutes a reasonable expression or a common word in the industry. Note: If the complaining party's trademark is an overseas trademark, you need to provide supporting materials such as books/papers from overseas. In order to further enhance the probative force of the evidence, it is recommended to provide more than 2 documents that describe the complaining party's trademark as a name with a special meaning.

(5) Not within the scope of protection of the right holder's trademark (trademark category) If you claim that the category of the goods you sell does not fall within the specific scope of the right holder's trademark, you need to specify the category of goods to which the complained product belongs.

(6) Not within the scope of protection of the right holder's trademark (trademark difference) (Contact a third-party intellectual property agency or intellectual property lawyer to issue a comparative analysis report on trademark infringement.) If you believe that the logo you use is not identical or similar to the complaining party's trademark and is unlikely to cause confusion among general consumers, please circle the specific different locations and make a detailed description in the form of text comparison. The comparison of whether the trademarks are similar often combines the sound, shape, meaning, and overall visual effects of the two trademarks for a comprehensive comparison. Minor differences often cannot be used as a reason for the trademarks to be different or dissimilar.

If you really have trademark infringement, that is, the complaining party's registered trademark is used on the product, and the product category is also the same. Don't think about counter-notification, it is likely to fail. It is recommended that the merchant contact the complaining party in a timely manner, delete the infringing product link, communicate with the complaining party, and make some appropriate compensation to recover the other party's losses. Usually the other party will ask for some compensation before being willing to settle. After the settlement, ask the other party to withdraw the complaint and finally resolve the complaint peacefully. If necessary, please send a private message for consultation.