In Alibaba, everyone has their own work number according to the order in which they join Alibaba. In addition to work numbers, Alibaba also has a very important culture of giving nicknames. Everyone in the entire Taobao system has their own nickname. Alibaba's nicknames all come from a certain novel. For example, Jack Ma's nickname is Feng Qingyang, and his current successor is Xiaoyaozi. My nickname "Tianji" comes from Gu Long's novel "The Sentimental Swordsman and the Ruthless Sword". The third person in the novel is called Li Xunhuan, the Little Li Flying Dagger, the second person is Shangguan Jinhong, and the first person is called Tianji Lao Ren. "Tianji" comes from that novel.

We have to give our apprentices nicknames. We can choose according to the origin of their own names or according to what they like. The nickname culture will also bring many interesting things. For example, some people have nicknames such as "Lao Gong" and "Darling". After they are given, even no one wants to call them, which is very interesting. For example, there is a colleague whose nickname is Dan Ding, because he feels that he sometimes does things too quickly and too eagerly, so he chose this nickname, hoping to be calmer. However, "Danding" became "Danding". Later, in his team, all the nicknames of the members are based on the word "egg", such as cake, egg flower, etc. So all kinds of interesting nicknames represent a person's personality and energy, and the nickname itself is a good culture.