Aliwangwang is a chat app developed by Alibaba for Taobao users. It was first launched in 2011 and is divided into seller and buyer versions, which can be used for communication between sellers. Aliwangwang is a new brand that integrates the original Taobao Wangwang and Alibaba Trade Link. It is a free online business communication software and chat tool tailored for merchants by Taobao and Alibaba. Aliwangwang has a huge number of sellers, poor user experience, cannot be associated with Taobao, directly jumps to the application when chatting, and has an unclear positioning in the social field. Various reasons led to its removal from the shelves.