1. Compare the click-through rates of multiple creative pictures and select the more popular pictures. For example, to create a single product, make three creative pictures, publish three links and set different main picture styles for testing.

2. Preliminary preparation and picture production:

① Design the differentiation of the main pictures of the same product: copywriting selling point design main picture style design

② Test picture layout: use a smaller fee (60-100 yuan) when testing the picture, and estimate how many clicks the product will reach at least during the test stage.

③ The test cycle is about 5 to 7 days.

④ Choose the average price of the peers for the bid.

3. Establish a promotion plan:

①Choose self-service promotion or directional promotion and close it;

②On the first day, you can put it in 24 hours. After observing for 24 hours, observe again to see which time period is the peak period and which region has high clicks, and then adjust the time and region appropriately, and then adjust the promotion and test time in a targeted manner.

③Choose products and titles suitable for our delivery.

④When there are customers coming to Wangwang for inter-marketing, you can ask old customers what kind of main picture they like and what kind of main picture style they like, count customer preferences, and count what keywords customers searched to find us. We can also adjust the title and main picture style of the promotion plan according to customer preferences.

⑤Filter delivery areas: Business advisor customer characteristics. Do not put it in remote areas.

4. Test layout:

①After the test is completed, the single product will be modified during the test.

② After the test is completed, delete this link, readjust the layout of this product link, and republish.

③ Reposting is equal to new products, and it must break 0, obtain new product labels and weighting.

④ Select words that are suitable for our products and titles, select three high words, high click-through rate, high conversion rate, and high rising list words, and add them to the title of our product.

⑤ During the test, observe the data to add words and adjust prices.

⑥ The click-through rate is greater than 1, and the other five items are greater than 0. These five items refer to: inquiry, collection, favorite store, favorite product, add purchase order or receive coupons. These data are greater than 0, refer to these data.

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