Overall idea:

Select products, make product links, test styles and pictures, do transaction volume, do comprehensive ranking, do ranking, get the core traffic of homepage keywords, and create hot products. ‍

Product selection:

1 Look at the advantageous products of your own factory, 2 Look at the market, compare the styles being made in the market, if your product is posted on this page, does it have any advantages, in terms of price, quality, product pictures, details, and factory strength. These factors determine whether your conversion rate is better than others (of course, there are also customer service's ability to negotiate orders, whether the response is timely and professional, etc.) Compare and select the hot item you want to create.

Make product links: After choosing the item, make a title, and select the keywords of the product you want to make in the title. The general way of the title is:

High-quality title = brand word + marketing word (such as factory direct sales) + attribute word (such as model, material, origin, season, etc.) + core product word (such as dress, mobile phone)

Remember that the title should not be confusing and keyword stacking. The second point is the main picture and the details page. The main picture should be simple, generous, neat and clear, highlighting the selling point. The details page should highlight the factory's strength, team display, product highlights, selling points, and contact information. ‍

Test the style and pictures. This is a key and important step. If you say that the product you made is good, then put it on the market for testing to see how the product is. Open Wangxiaobao and paid promotion. Push it for a week to see the click-through rate and conversion rate. Do your product have an advantage over your peers? You can ask the artist to make a few more pictures, adjust and change them to see if the product can be converted. Check the data of Business Advisor and make changes to any problem.

For transaction volume, I won’t say much. Just make it to the top three and then to the first place. If you don’t understand, please add me for a private chat. ‍

Make comprehensive ranking: When you make transactions, what methods and keywords you use will increase the comprehensive ranking of your product keywords. Comprehensive ranking plays a certain role, but it is very small, because Alibaba has developed to the current scale that the first page is full of advertisements. If it is not the first display, it is a powerful merchant, followed by positioning promotion and online sales treasure click payment. If you don’t promote, you will not be seen. This is normal. Think about this search logic. If you go to Caigou to find something, will you turn over several pages to find it? You won’t. You must choose a powerful one with competitive price and product quality. You may even start purchasing after just looking at the first few. What you need to do is actually to rank, put your ranking in the first place, and see if the traffic comes. Remember here that the relevance of products and keywords must match, so that you can grasp the precise crowd. ‍

Get the core keyword traffic on the homepage. For example, if you want to purchase a batch of socks, how would you search? You will search for "socks" or maybe you are wrong. I will search for men's socks, women's socks, or pure cotton socks. Yes, you will search for a big word, and then look in the first few rows to see if there are suitable pure cotton socks, with suitable prices and good pictures. Of course, you will see the ones ranked in the front first. Now let's think about it from another perspective. If you are selling pure cotton socks now, you should put the word pure cotton socks on the homepage, the first one in the first row. Customers who search for this word will see your products, and all the traffic will be here. If your customer service is in place, think about what effect you will have. Yes, customers will come to your store to do business with you.

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Through the above methods, you have created a hot product, use your hot product to attract traffic, set up related sales, and then promote the next hot product. Push several products in succession. If your energy and team are strong enough, you can promote the whole store.