Use the data of Data Manager to make product layout

When we are ready to enter an industry or have a category we want to enter, we need to conduct research on this category. In this way, we can think about whether our product line layout needs to be adjusted and optimized.

In the old version of Data Manager, you can view the search index of each category. Although this function has been removed from the shelves, other alternatives can still be used.

For example, study the search index distribution of the main keywords under the category to strengthen the understanding of the search volume of such products in the market.

For example, after statistically comparing the index of the main keywords under the category, you can find out which products have a large search volume and which products are relatively popular. Then choose or optimize the category.

Of course, if we do not understand the product distribution of the category we are in, or there is no direction to expand the product. We can go to the background to publish the product interface and think about the direction of product expansion according to the category prompts.

For example, for a store that mainly sells men's clothing products, the existing product line already covers coats, down jackets, jackets, and shirts. Then, based on the prompts of these categories, you can think about whether you can expand some other categories, such as sweatshirts, suits, etc. In this way, you can expand the scope of traffic selection.

You can also classify and collect the main keywords under these third-level categories and make a comparative chart to think about whether to enter a certain category.

In addition, you can also use the functions of Data Manager-Keyword Index, Product Insight, Market Insight, etc. to understand what products are available in the current market and what their respective needs are.

Keyword Index

In Data Manager-Keyword Index, you can select some categories to view the search content of buyers under this category, that is, the search terms. By classifying these words and summing the indexes of these attributes, you can understand the heat distribution of the attributes of each category.

The first step: sort out all the keywords + expansion words under a certain category of Data Manager.

Step 2: Sort the keywords, sum the "word and" index and sort them in descending order. Select the top ten categories. Sum the index of these category words again and sort them in descending order to make a table.

Step 3: Filter out all keywords containing specific categories, repeat the above actions, and conduct a detailed analysis of the heat distribution of other parameters under specific categories.

We can understand the heat distribution of different products under a certain category, as well as the material demand distribution and style demand distribution of specific products. It is of great reference significance for improving the product line layout and planning the market direction of the store.

Product Insights

In the Data Butler Industry Edition-Product Insights, we can subscribe to a specific category by entering keywords.

In the three major sections of hot-selling product rankings, related category recommendations, and popular themes, you can view the hot-selling products and related products under this category. It is also a reference direction for planning store products.

At the same time, for specific products that are already on sale, you can also refer to the hot-selling products for more detailed prices and attributes