It is a private enterprise

Tmall Global is an import retail platform under Alibaba, dedicated to providing Chinese consumers with global imported goods and overseas lifestyles. It is also the preferred platform for helping overseas brands directly reach Chinese consumers and establish brand awareness and consumer insights.

As of now, more than 29,000 overseas brands from 87 countries and regions around the world have entered Tmall Global, covering more than 5,800 categories, of which more than 80% of the brands are entering China for the first time.