Characteristics of Alibaba's corporate culture.

First, passion.

Jack Ma is very passionate. He inspired everyone with grand goals and visions from the first day of his business. And through a series of activities and systems, he passed this passion to every employee. Its political commissar system can keep track of employees' work status and convey the company's activities and policies in a timely manner. Its human resources management team is very identified with Jack Ma, full of passion and very active. Its internal magazine "Aliren" also reveals passion and life.

Second, martial arts complex.

Inside Alibaba, people are more fond of martial arts novels. According to their understanding of martial arts, they have divided the internal employees into primary school, junior high school, high school and undergraduate levels. Its values ​​are called "Six Meridians Divine Sword", and the evaluation of executives' behavior has gradually transitioned from "Dugu Jiujian" to "Nine Yang True Classics". He has hosted five consecutive "West Lake Sword Discussions" in the Internet industry.

Third, popular culture.

Alibaba's culture has a strong flavor of life and is very "vulgar". For example, the interpretation of "passion" in "Nine Yang Manual" is: "Pursue ideals, mission-driven, very silly and naive", "Adhere to the mission under temptation, and be fierce and persistent under pressure." In order to adapt to the characteristics of personal transactions on Taobao, a "shop assistant" culture is also created internally. Employees imitate the ancient shop assistants, become shopkeepers themselves and run some of their own "main businesses".