Alibaba's evaluation criteria for values ​​mainly include the following aspects:

Customer first: customer-centric, continuously improve service quality and user experience, and maximize customer satisfaction.

Teamwork: emphasize teamwork, advocate the spirit of sharing, trust, respect and helping others.

Embrace change: actively adapt to market changes and technological progress, and have the courage to innovate and break through traditional thinking patterns.

Integrity: adhere to the principles of honesty, consistency between words and deeds, and compliance with laws and regulations, and establish a good business ethics style.

Passion and enterprising: pursue excellence, never be satisfied, constantly challenge yourself, surpass yourself, and pursue the common development of individuals and companies.

In the specific assessment, Alibaba will evaluate according to job responsibilities and work performance, and give corresponding scores based on the employee's performance in teamwork, embracing change, integrity and other aspects. In addition, comprehensive assessment will be conducted through various methods such as employee self-evaluation, superior evaluation and peer evaluation.