The difficulty of opening an order for Alibaba foreign trade sales will be affected by many factors, including but not limited to the following aspects:

1. Product competitiveness: The competitiveness of the company's products in the market is one of the key factors. If the product has a unique selling point, good quality and reasonable price, the chances of attracting customers and facilitating orders will increase.

2. Promotion investment: The promotion efforts on the Alibaba platform will also have an impact on opening an order. For example, the type of package purchased, the ranking, etc. will determine the exposure and traffic of the product, which in turn affects the number of inquiries from potential customers.

3. Personal sales ability: The professional ability, communication skills, market insight, and understanding and grasp of customer needs of foreign trade sales personnel all play an important role in opening an order.

4. Industry knowledge and experience: Understanding the dynamics, trends, competitors and other information in the industry can better communicate with customers and provide valuable suggestions, increasing customer trust.

5. Customer resources and market development: The customer resources provided by the company and the market development capabilities of the sales staff themselves are also very important. Finding potential customers through various channels and following up and communicating effectively will help increase the probability of opening orders.

6. Target market selection: Selecting the right target market, understanding its demand characteristics and import situation, and being able to carry out sales work in a more targeted manner.

7. Service quality: Providing high-quality pre-sales, in-sales, and after-sales services, responding to customer inquiries in a timely manner, and solving customer problems will help establish good customer relationships and promote the achievement of orders and repeated purchases.

Some companies doing foreign trade sales on the Alibaba platform may provide certain resources and advantages, making it relatively easy to open orders. For example, some companies mentioned that they allocate high-quality inquiries, have a mature consultation and order placement and shipment process, have a rich variety of products, and provide generous commission reward mechanisms such as target completion rewards. However, the specific opening of orders still varies depending on the actual situation of individuals and companies.

For foreign trade sales work, you need to be patient and make continuous efforts, constantly learn and improve your abilities, accumulate experience, and gradually improve the success rate of opening orders. If you plan to work in Alibaba's foreign trade sales, you can learn about the company's products, promotion strategies, and support before joining the company, so that you can have a more accurate expectation of the difficulty of opening an order. At the same time, you must constantly improve your skills and knowledge and actively explore markets and customer resources.

For example, Wang Tao of Nanjing MGM brought the company its first cross-border e-commerce order through Alibaba International Station three months after joining the company. He believes that truly great sales must solve problems for customers. When facing foreign customers with completely different cultural backgrounds and business environments, more and more complex problems must be solved. He will organize the information very comprehensively, explore the reasons that hinder customers from placing orders, and solve them in a targeted manner, such as providing a complete set of prices for customers who are sensitive to freight and converting them into the units they are accustomed to for quotation; providing product certificates, factory videos, and success stories to customers who are biased against Chinese suppliers to eliminate their concerns. In addition, the working hours of cross-border e-commerce may be extended indefinitely, and it is necessary to respond to customer needs in a timely manner.

Another example is Shenzhen Enshite Electronics Co., Ltd., which is an Alibaba International Four-Star Gold Product Enterprise. It has multiple top exhibitions, a single store with an annual investment of 300,000, participates in overseas industry exhibitions every year and has accumulated a large number of business cards. It also invests 200,000 yuan in Google and Facebook advertising and has a customer database of more than 100,000. It has many promotion channels and it is relatively simple and easy to open orders.

In short, although the Alibaba platform provides certain opportunities and resources, whether it can successfully open orders still requires comprehensive consideration of multiple factors and can be achieved through one's own efforts and accumulation. In actual work, you can learn from successful experiences and continuously optimize sales strategies and methods.