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How many people know that AutoNavi is owned by Alibaba? From the investment in 2013 to the acquisition in 2014, AutoNavi became a subsidiary of Alibaba!

Everyone knows that Alibaba acquired AutoNavi to make up for its shortcomings. What shortcomings? The shortcomings of map data resources. Facing Baidu's Baidu Map and Tencent's Tencent Map, Alibaba acquired AutoNavi to create a map scene belonging to Alibaba. Moreover, by acquiring AutoNavi, Alibaba can also form loyal users and offline channels.

The pressure from the same industry and the main channel map of the future mobile Internet can bring more value-added services to Alibaba and also improve Alibaba's industrial chain.

If we look closely at the current development of AutoNavi, we can know why Alibaba acquired AutoNavi.

Here we are mainly talking about the API (Application Programming Interface) of AutoNavi, because it is full-platform, so it can face more users.

More than that? We have built travel solutions with Didi Chuxing, Caocao Special Car, etc.; we have implemented freight solutions with Cainiao and Kuaigou Taxi; we have built overseas solutions with Douyin, Kuaishou, etc.; we have built game solutions with Glory of Kings and Three Kingdoms, providing player location display and custom map styles; we have built e-commerce solutions with Taobao, Tmall, etc.; we have built multi-faceted solutions for O2O, social networking, sports, smart hardware, etc.

The comprehensive solutions have enabled AutoNavi to quickly become a trump card of Alibaba. As AutoNavi said, all valuable data in the physical world is labeled with a "location" tag. Jack Ma's idea is simple: to build a more powerful Alibaba through AutoNavi's comprehensive map resources.