阿里巴巴的业务单米众多,涉及电商、金融、物流、云计算、大文娱等等版块,均归属于25个事业部之下,几乎所有人都很难全面地说清楚它所有的业务。但是,有据可查的是,有三个业务部门的收入占据了阿里巴巴总收入的99%。
阿里巴巴靠什么赚钱,它最赚钱的业务是什么?
我们以阿里巴巴上一季度的收入为例,当季总收入170亿美米,其中核心商务业务、云业务、媒体和娱乐业务三大版块为核心,下面我们来看看它们。
1.阿里巴巴的核心商务业务
阿里巴巴最核心、最赚钱的业务当属电子商务业务,上一季度的总收入接近150亿美米,占其当季总收入的88%,同比增长了40%。
其电子商务的收入主要来自淘宝网和天猫商城,前者是中国最大的在线购物平台, 后者上个季度的实体商品总价值增长了29%,增幅超过了整个行业。
阿里巴巴靠什么赚钱,它最赚钱的业务是什么?
据悉,阿里巴巴目前在中国零售市场拥有6.99亿月度活跃用户,相比上一季度增加了3300万。可以说,这群活跃的客户是阿里巴巴最重要的资产。
2.阿里巴巴的云业务
阿里巴巴的云计算业务已经经历了9年的发展,上一季度的收入达到了9.62亿美米,放在整个季度170亿美米的总收入之中,似乎并不显眼。但是,其云计算业务增长迅速,收入在过去一年中增长了84%。
阿里巴巴靠什么赚钱,它最赚钱的业务是什么?
另外,阿里巴巴的云平台现在占据了中国50%以上的市场份额,只是在全球云市场的份额不大,仅占5%。在国际市场上,微软和亚马逊的云服务占据着主导地位。
3.阿里巴巴的媒体和娱乐业务
阿里巴巴的媒体和娱乐业务也是具有相当发展潜力的,在过去的一个季度,其收入同比增长了20%,达到了9.44亿美米。
其媒体和娱乐业务的收入增长主要得益于移动搜索和游戏发布,以及优酷、土豆的付费用户增加。
Alibaba has many business units, including e-commerce, finance, logistics, cloud computing, big entertainment, etc., all of which belong to 25 business units. It is difficult for almost everyone to fully explain all its businesses. However, it is well documented that the revenue of three business units accounts for 99% of Alibaba's total revenue.
How does Alibaba make money and what is its most profitable business?
Let's take Alibaba's revenue in the last quarter as an example. The total revenue in that quarter was 17 billion US dollars, of which the core business, cloud business, and media and entertainment business were the core. Let's take a look at them.
1. Alibaba's core business
Alibaba's most core and profitable business is the e-commerce business. The total revenue in the last quarter was close to 15 billion US dollars, accounting for 88% of its total revenue in the quarter, an increase of 40% year-on-year.
Its e-commerce revenue mainly comes from Taobao and Tmall. The former is China's largest online shopping platform, and the latter's total value of physical goods increased by 29% last quarter, which is higher than the industry as a whole.
How does Alibaba make money, and what is its most profitable business?
It is reported that Alibaba currently has 699 million monthly active users in the Chinese retail market, an increase of 33 million from the previous quarter. It can be said that this group of active customers is Alibaba's most important asset.
2. Alibaba's cloud business
Alibaba's cloud computing business has gone through 9 years of development. Its revenue in the last quarter reached 962 million US dollars, which seems not conspicuous in the total revenue of 17 billion US dollars in the whole quarter. However, its cloud computing business is growing rapidly, with revenue increasing by 84% in the past year.
How does Alibaba make money, and what is its most profitable business?
In addition, Alibaba's cloud platform now occupies more than 50% of the market share in China, but its share in the global cloud market is not large, accounting for only 5%. In the international market, Microsoft and Amazon's cloud services dominate.
3. Alibaba's media and entertainment business
Alibaba's media and entertainment business also has considerable development potential. In the past quarter, its revenue increased by 20% year-on-year to US$944 million.
The revenue growth of its media and entertainment business was mainly due to mobile search and game releases, as well as the increase in paying users of Youku and Tudou.