Because orange usually gives people a lively and energetic feeling, it can usually make the originally depressed mood suddenly cheerful. This warm and safe feeling will calm you down while reading.

Orange is also the warmest color of all warm colors. Orange symbolizes love and happiness. The vibrant orange will give people a healthy feeling, and some people say that orange can improve the appetite of patients with anorexia.

Taobao has always adhered to the orange UI design interface from the beginning to now. Whether it is the logo of Taobao.com or the logo of Taobao Mobile or the main color of the website and App interface, most of the page layout is also dominated by orange.