Both Alibaba and Taobao take the protection of intellectual property rights as their primary mission, and have adopted extremely strict systems and measures to deal with intellectual property infringements.

If a seller sells infringing goods on the Taobao platform, the Alibaba platform will take necessary measures to combat the infringement and protect intellectual property rights.

For the issue of purchasing goods, Alibaba also has a strict quality assurance system, requiring sellers to strictly abide by the manufacturer's confidentiality and quality control requirements, and strictly prohibiting the sale of infringing products. Therefore, Taobao sellers who purchase goods from Alibaba will not sell infringing products. If a buyer finds that a seller is selling infringing goods, he or she can report it to the Taobao platform, and the platform will investigate and handle it.