1 Alibaba needs to respond to complaints in a timely manner and actively cooperate with the investigation to ensure strict compliance with intellectual property laws and regulations.

2 Infringement of intellectual property rights is an illegal act that will cause serious legal consequences and commercial losses. Alibaba must attach great importance to it.

3 To prevent infringement, active measures need to be taken, including strengthening the awareness of intellectual property protection and establishing a special intellectual property protection agency.

At the same time, it is also necessary to strengthen the supervision of partners and strictly prohibit the occurrence of infringement.

4 In addition to legal means, actively promoting intellectual property protection and promoting the improvement of public intellectual property protection awareness is also a very important preventive measure.

Should contact and communicate with the complainant as soon as possible, determine the specific reasons and content of the complaint, and actively cooperate with the investigation. At the same time, it is necessary to strengthen the awareness of intellectual property protection, strictly abide by laws and regulations, and ensure that its own business and products will not infringe on the intellectual property rights of others. In addition, it is also possible to strengthen intellectual property training and education, improve employees' awareness of intellectual property protection, and ensure that the company's business and products are carried out within the legal scope.

Actively explain the situation to deal with it, because being complained will deduct points. According to Alibaba's "Intellectual Property Infringement Handling Rules": 12 points (including 12 points) will be deducted and a warning will be issued. General infringement complaints:

1. If the same user is first found guilty of the same intellectual property complaint, 4 points will be deducted, so just handle it in time